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Resources

Whether you’re just starting out or already have some marketing experience, this is where you can find all the information you need to get set up, optimise and grow.

Getting started guides
Articles
Media

Getting started guides

Get your business started with digital marketing using our free guides.

Google advertising

Google Ads is the largest digital ad platform in the world and one of the best places to start advertising.

Meta advertising

Meta Ads is the home of Facebook, Instagram, Whatsapp and Messenger, and the 2nd largest digital ad platform in the world.

Microsoft advertising

Google Ads might get all the spotlights, but Microsoft (Bing) Advertising can be incredibly effective in the right situations.

Google Analytics

You can’t optimise what you don’t measure. Here’s how you get started with Google Analytics

Google Tag Manager

Google Tag Manager helps make website tag management simple without having to modify any website code.

WordPress

Over 40% of websites globally are using WordPress, making it the best tool for everyone looking to get a website.

Getting started guides

Get your business started with digital marketing using our free guides.

Google advertising

Google Ads is the largest digital ad platform in the world and one of the best places to start advertising.

See Google advertising guides

Meta advertising

Meta Ads is the home of Facebook, Instagram, Whatsapp and Messenger, and the 2nd largest digital ad platform in the world.

See Meta advertising guides

Microsoft advertising

Google Ads might get all the spotlights, but Microsoft (Bing) Advertising can be incredibly effective in the right situations.

See Microsoft advertising guides

Google Analytics

You can’t optimise what you don’t measure. Here’s how you get started with Google Analytics

See Google Analytics guides

Google Tag Manager

Google Tag Manager helps make website tag management simple without having to modify any website code.

See Google Tag Manager guides

WordPress

Over 40% of websites globally are using WordPress, making it the best tool for everyone looking to get a website.

See WordPress guides

Articles

Get started with digital marketing yourself using our free guides.

Getting started

Why you should use Lean Canvas to influence your digital marketing strategy

Want to advertise on Google and Youtube? Here’s how you get started.

Reading time: 7 min

Getting started

Is your business ready for digital marketing?

Is digital marketing the magic bullet your business needs right now?

Reading time: 2 min

Getting started

How Brand Script can help you narrow down your messaging

Is digital marketing the magic bullet your business needs right now?

Reading time: 9 min

Media

YouTube

524 views • 1:04 • CC

New EU advertising regulation explained

With the introduction of the European Union’s Digital Services Act and Digital Markets Act, there’s some changes coming to how you can do business online – even if you’re outside of the EU.

#digitalmarketing #digitalmarketingtips #digitalmarketsact #digitalservicesact

362 views • 0:46• CC

See how your Meta ad placements are performing

There’s a lot of places Meta can show your ads, but not every placement is equally as effective at getting you results meaning that optimising your placements can have a significant impact in your campaign’s performance.

#metaads #facebookads #instagramads #tutorial #digitalmarketing

211 views • 0:35 • CC

How to see if your email is blacklisted

Getting less than expected engagement on your emails? People complaining about not getting your emails? It could just be that your emails are blacklisted. Here’s how you can find out if they are.

#emailmarketing #emailmarketingtips #emailmarketingstrategy #emailmarketinghack

390 views • 0:37 • CC

How to make ActiveCampaign automations easier

ActiveCampaign automations can get pretty complex, but by splitting up your triggers and your actions you can make things a whole lot easier on yourself.


#activecampaign #activecampaigncrm #digitalmarketing #crm #crmexcellence

628 views • 0:33 • CC

How to verify your Google Ads account

Google really wants advertisers to become verified by giving you additional functionality when you are one. So here’s how you can become a Google Verified advertiser.

#activecampaign #activecampaigncrm #digitalmarketing #crm #crmexcellence

Find us on YouTube for even more content

@icingonthecakemarketing

Find us on YouTube

External publications

Podcast: Business Benchmark Group Summit

Thijs Vrieselaar from Icing On The Cake on the Business Benchmark Group podcast.

Published: 15 February 2024

The +1 strategy of OnePlus

How a small company, without much budget, was able to secure its place in a fiercely competitive market. (Dutch)

Published: 22 July 2014

What does Facebook want with our data

What are Facebook’s terms and conditions actually saying. (Dutch)

Published: 5 August 2014

Get started

Find out the true marketing potential of your business

schedule your FREE strategy session

Your FREE strategy session will uncover excactly what to do to start getting better results from your marketing, including:

Optimisation opportunities to help you reduce wasted budget

Identify the low hanging fruit that will propel your business forward

A step-by-step list showing exactly how to extract a better ROI from your marketing efforts

schedule your FREE strategy session

Get in touch

3 Merrifield Street, Brunswick VIC 3056
tel. +61 493 812 615
info@icingonthecake.com.au

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