This is where you set the permissions for every individual asset in your Meta Business Suite account. For example access for specific Facebook pages, Instagram accounts, Meta Pixels, Catalogues and more.

There are roughly three different access levels for every assets:

1. Insights only
   This gives the person you’re inviting visibility on results, but doesn’t allow them to make any changes.
   
   
2. Manage/partial access
   This gives the person you’re adding the ability to view insights, but also to make changes and post content for example, but doesn’t give the option to make big changes to the asset, like deleting it or adding/removing users.
   
   
3. Admin/full access
   This is the highest level of access you can give and gives the person you’re adding the ability to change everything about that specific asset, including deleting that assets and adding or removing other users.

Pixels and Datasets
In most cases the “manage/partial access” is sufficient, except for Pixels and Datasets.

The “manage/partial access” permissions doesn’t allow creating conversion event or custom audiences which is important for ad campaigns.