3 Merrifield Street, Brunswick VIC 3056 | tel. +61 493 812 615

Guide: How to change a personal Instagram account to professional Instagram account

By changing the Instagram account for your business to a professional account you get additional advertising options.

Here’s how to make that change.

Difficulty: Easy

Step 1. Open the Instagram app on your phone

You can only switch account types using the Instagram app

Step 2. Click on your profile picture

This should be visible in the bottom right of your screen

Step 3. Click on the hamburger menu

That’s the three horizontal lines in the top right of your screen

Step 4. Click "Settings an privacy"

Step 5. Click on "Account type and tools"

You can find this under “For professionals” in your settings list

Step 6. Click "Switch to professional account"

Step 7. Click "Continue"

This menu explains what a professional account is and what it does. 

Click “Continue” until you get to the next step.

Step 8. Choose a category

Choose the right category for your business and click “Done“.

Depending on the category you chose, you may be asked if you’re a creator or a business. Choose the right category for your business and click “Done“.

Step 9. Connect to Facebook (optional)

If you have a Facebook account for the same business, you can connect them here. Doing so will give you access to additional ads and shopping tools.

To connect to your Facebook account, click “Log into Facebook” and follow the steps.

Step 10. Finish setting up your Professional Account (optional)

On this final screen you’re given the option to complete your professional account.

These steps are optional and you can complete them at any time.

To close this window, press the “X” at the top left of the screen.

That's it!

You’ve successfully switched to an Instagram Professional Account

Get started

Find out the true marketing potential of your business

Your FREE strategy session will uncover excactly what to do to start getting better results from your marketing, including:

Optimisation opportunities to help you reduce wasted budget

Identify the low hanging fruit that will propel your business forward

A step-by-step list showing exactly how to extract a better ROI from your marketing efforts

FREE strategy session

Find out the true marketing potential of your business